Beijing, Nov 6 (EFECOM).- Three Valencian companies specializing in ceramics, high-quality textiles, tourism, and catering, along with the first store selling Spanish products in Beijing, showcased their products at the first Valencia Week held over the weekend at an exclusive private club in the Chinese capital.
Under the sponsorship of IVEX (Valencian Institute of Export), the objective, according to its representative in China, Javier Soria, was to “showcase the wide range of products and opportunities offered by the Valencian Community.”
“We hope that this event will be the first of many others in Beijing and other cities representing the Valencian Community or other cities and regions of Spain,” he stated.
Soria thanked the Beijing Fairview Garden Club, located in the center of Beijing, whose general manager, Jing Li Wang, represents and fills rooms and shelves with ceramic objects from the “Lladró” brand.
The inauguration of the Week featured the presence of the Spanish Ambassador, Eugenio Bregolat, who stated that “today it is necessary to go out, export, internationalize, and globalize,” as well as the president of the Chinese Artists Association, Liu Dawei.
Bregolat highlighted that the agri-food sector leads Spanish exports to China, “and the most representative dish of Spanish cuisine, which is also good for the Chinese, is paella with rice from a region that pays a lot of attention to China, even being the first to introduce Mandarin in official schools.”
Referring to the exports of “Lladró,” the ambassador noted that “selling ceramics to China is quite remarkable and certainly a true art.”
For Liu, “it is important to strengthen artistic relations, but I have just discovered that it is also an art to properly cut ham (from ‘5J’ and presented by ‘Taste Spain,’ the first exclusive store of Spanish products in China, which will soon be franchised, according to its owner, Carlos Chordi).
“We are a family travel agency and have been in Canton (south) for six months. We participate in promotional events to offer exclusive à la carte tourism, not just to Valencia, for those who do not wish to travel in groups,” Manuel Lorenzo of “Lomtour” told Efe.
For Lorenzo, his project of personalized travel according to the client’s wishes reproduces the activity of the family business in Elche (Alicante).
For Javier Gironés, who has been established for a year with the company of the same name (headquarters in Onteniente Alcoy) in the center of Beijing, “the digital printing of our fabrics is very exclusive, and their floral themes and natural materials, linens, and cottons, both plain and semi-plain, are very popular.”
“High-level, quality textile products have a place because, definitely, the only market that exists in China is for quality. If it were by volume or price, the competition is too strong, and they take the lead,” Gironés told Efe.
Digital prints or handmade carpets, all crafted by expert hands in Spain, aim to attract the increasingly numerous Chinese consumers whose purchasing power is on the rise.
“We are delighted to showcase our quality products and, as true Valencians, we follow the exporting tradition instilled in us by our families from a very young age,” concluded Gironés.
Visitors were able to learn about a wide range of products presented and sample wines, ham, cheese, and a giant paella prepared by Alex Sanchez, owner of the traditional Spanish restaurant “Niajo,” already known in Beijing for its successful preparation of the world-famous rice dish. EFECOM
Font: Expansión.com
